Tuesday, April 3, 2007

Aardman Animations partner with Sony - not so shocking

According to TimesOnline, recently Aardman Animations (Wallace & Gromit) ended their relationship with Dreamworks Animations SKG and began a new one with Sony. The relationship with Dreamworks apparently ended after Flushed Away didn't do as well they hoped. Since all of Aardman Animations works are British in nature, there are claims that the movie didn't do well because of that. The perception is that Aardman won't let go of the British accent the relationship fell through. In my opinion it's because the movies they made didn't make money. Plus, I didn't go see the movie when it was in theaters because it they didn't seem entertaining to me, not because of the animation style or the British feel to it. Dreamworks is going to stay with the animation that makes them the most money whether it's British or not.
The idea is that it was because of the British accent and feel of the films that the relationship ended, but it seems to me that Aardman was talking to Sony for a better deal. The most recent movie came out in November yet the talks have been going on for a year. The new deal allows them to release more movies in a shorter amount of time. So, yes the the movies may not have done very well but to me that doesn't seem like the only reason the relationship ended.

Link to the article.

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