Today I decided to take a look at Hillary Clinton's blog on her campaign website. It's not shocking that the blog entries aren't posted by her but by Crystal Patterson for most part, but a few of the ones I looked at were entirely direct quotes from her. Others from time to time were written by other people about specific things. There is a seperate page for videos or "HillCasts" as they call it if you don't want to search through all the posts to find one. Though, as i'm writing this they just added another post that is a video (through YouTube) about how you can vote for what her campaign song should be.
They do seem to be using the blog to it's full potential. They sometimes have several posts a day and have the ability for viewers to subscribe to it through several methods. And with the use of other writers adding content from time to time they give the readers more variety in what they are reading then just the same updates everyday (Not that that's bad thing). I believe the readers of this blog are the audiendce they are attempting to reach mostly because of the comments posted and that there atre links to her facebook and myspace pages that would be aimed more at different audiences.
I believe that this blog was created because the canidate is doing what is expected of her with her news releases. It would seem wrong for her nopt to have a blog or any of the canidates for that matter, but especially her because she gets so much attention.
The blog itself seems more of a way for those already behind her to keep up with her though. For those who are unsure or curious it can be helpful but other places on the site would be better suited to get them behind her. As for myself I would have to say that it has improved my opion of her a little, but I was already leaning her direction anyway, so it wasn't a very big effect.
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